Agency and client relationship

MNF Infotech is the trade name of a proprietorship owned by Nancy Gopal Savaliya, registered in Surat, Gujarat, India, under GSTIN 24HQXPB6184C1ZK. We are an independent service provider. We are not a platform, a reseller of a platform, or an agent of any platform.

This page sets out how the relationship between us and a client business is structured, particularly where advertising accounts are involved. It is written to be read quickly by three people: a prospective client working out how an engagement would run, a finance or compliance reviewer inside a client organisation, and a platform reviewer who needs to establish who the advertiser is and what our role is.

In order, it covers five things:

• Which services we may be providing, and how the shape of an engagement changes with scope
• The difference between the advertiser, the account owner, the manager and the payer
• What stays with you and what we hold only while we are working together
• How account access is granted, limited, reviewed and removed
• What we will not do, under any commercial pressure

Nothing here replaces the proposal, invoice or service agreement that governs a particular engagement. Where a signed agreement addresses a point differently, that agreement governs for that engagement.

We provide technology services, advertising services, or both. The two are governed by different practical concerns, so it is worth being clear about which one is in scope before reading anything below.

Technology services

Mobile app development, web development, backend and API engineering, cloud engineering, data and analytics, and AI and automation. Here we are building or maintaining something that belongs to you. The questions that matter are code ownership, repository access, environment credentials and handover — not advertiser identity. Deliverables and intellectual property are addressed in the applicable service agreement.

Advertising services

Performance marketing, Google Ads management and app user acquisition. Here we operate an advertising account that promotes your business. Advertising platforms hold the advertiser accountable for what is promoted, so the identity questions in the next section are the ones that matter, and we answer them the same way every time.

Many engagements combine both — we build the product, instrument the measurement, then run acquisition against the signals the product emits. Combining the work does not combine the identities. Even where we wrote the app and run the campaigns, the advertiser is still your business.

Most confusion about agency arrangements comes from collapsing four distinct questions into one. They are genuinely separate, and each has its own answer that we state consistently to you and to any platform that asks.

Advertiser

The business being promoted, whose products or services the advertising sells, and on whose behalf claims are made. This is always the client business. It is never MNF Infotech, and we never enter our own details where a platform asks who the advertiser is.

Account owner

The party that holds the advertising account and controls it at the top level — able to add and remove users, change settings and close the account. Our standard arrangement is that the client owns the account, under the client's own business identity. Where an account has to be created as part of onboarding, we set it up under your ownership and hand over the owning credentials.

Manager

The party granted access to operate the account day to day — building campaigns, editing budgets and creative, and reading reporting. This may be us. Management access is granted through the platform's own access mechanism, at a permission level matched to the work, and it is revocable by you at any time without our involvement.

Payer

The party whose payment method is attached to the account and who is billed for media spend. Depending on the arrangement recorded in writing, this may be the client directly or MNF Infotech. Who pays says nothing about who the advertiser is, and we do not treat it as if it did.

The single rule that ties these together: management access is a permission, not a transfer of ownership. Granting us access to operate an account does not make us the advertiser, does not make us the owner, and does not move any asset from your business to ours.

The table below is the practical version of the section above. Read the middle column as the permanent position and the right-hand column as the temporary one.

Where an engagement is technology-only, the advertising rows simply do not apply. Where it is advertising-only, the product rows do not. We do not ask for access that the scope does not require.

We do not use shared logins, and we do not ask for your account password. Access is granted through the platform's own access mechanism, to a named identity, so that every action is attributable and every grant is visible to you in your own account settings.

1. 01You confirm in writing which accounts and properties are in scope for the work.
2. 02You grant access through the platform's own invitation or linking mechanism, to the identity we give you, at the permission level the work actually requires.
3. 03We accept the invitation and confirm back to you what we can see and what we can change.
4. 04Access is used only for the agreed scope, and only for your account. We do not use one client's data, creative or audiences for another.
5. 05Grants are reviewed as scope changes — raised only when new work needs it, and reduced when it no longer does.
6. 06When the engagement ends, access is removed. You can also remove it yourself at any moment, without notice to us and without our cooperation.

Where you have issued us credentials rather than a permission grant — for example a deployment key or a service account for engineering work — those are treated the same way: issued for a stated purpose, held for the duration of the work, and revoked or rotated at the end of it.

Media spend and our fee are different things, and we keep them separate in every arrangement. Which of the two arrangements below applies is recorded in the applicable proposal, invoice or service agreement before any spend begins.

Client-billed direct

Your payment method is attached to your advertising account. The platform bills you for media directly, and you can see and reconcile that billing yourself at source. We invoice you separately for our services. This is the simpler arrangement and the one we prefer, because it keeps your spend visible to you without depending on us for the figures.

Agency-billed under a documented arrangement

Where you have asked for it and we have agreed to it in writing, our payment method may fund the account and media spend is then recharged to you. This arrangement exists only where it is documented in advance, with the spend recharged transparently and identifiable on the invoice as media spend rather than folded into a fee. Payment terms, currency, taxes and any limits on funded spend are set out in the applicable proposal, invoice or service agreement.

In both arrangements the advertiser is still your business, the account is still yours, and the advertising still promotes you. A funding arrangement is a payment convenience with a paper trail; it does not change who is being advertised or who answers to the platform for the content of the advertising.

The following are not negotiable, and they do not become negotiable because a launch is urgent, a review is pending or a budget is waiting. If a request falls into this list, we will decline it and say why.

• Substitute our identity for the advertiser identity. Where a platform asks who the advertiser is, we name the client business — never MNF Infotech, and never a third party.
• Misrepresent the relationship between us and a client, to a platform, a payment provider, a user or anyone else.
• Advertise a business we have not been authorised by that business to advertise, or continue running advertising after authorisation has been withdrawn.
• Claim to be Google, Apple, Amazon Web Services, Meta or any other platform, or to be contacting anyone on their behalf.
• Claim official affiliation, partnership, endorsement, certification or authorised status with any platform. We reference product names descriptively because that is what the tools are called.
• Promise or imply that we can influence a policy review, an approval decision, an account suspension or a platform's enforcement outcome.
• Submit business information, documents or claims we have reason to believe are inaccurate, or promote products or claims we believe to be unlawful.
• Create an advertising account under our identity in order to promote your business, or run your advertising through an account belonging to an unrelated business.

We would rather lose an engagement than hold an account that misstates who is advertising. An account built on a misrepresentation is a liability for the client long after the engagement ends.

The arrangement above only works if the information flowing into it is accurate. These are the obligations that sit on your side of it.

• Accurate business information — legal name, address, registration and tax details, and ownership — matching the documents you hold and the entity actually being promoted.
• Lawful products and services, and claims about them that you can substantiate if a platform, a regulator or a customer asks you to.
• Authorisation to advertise the business, the app, the domain or the store listing in question, including where you are acting for a group business or a brand you hold under licence.
• Working rights to the creative, imagery, footage, music, names and marks you supply to us for use in advertising.
• Prompt responses to platform requests for verification, documents or clarification. These are usually addressed to the account owner or the advertiser and are frequently time-bound.
• Notice to us when something material changes — a change of legal entity, a change of domain, a new product category, a store listing update, or a change in who is authorised to instruct us.
• Your own decision on policy-sensitive matters. We will flag risk, explain the relevant published policy as we read it and recommend a course; the decision to proceed is yours.

If we are asked to work with information we cannot reconcile with the documents in front of us, we will raise it and pause rather than submit it and hope.

An engagement should be legible while it is running and unremarkable to unwind when it stops. Neither of those should depend on goodwill.

While we are working

• You retain platform-level visibility of your own account, so our reporting can always be checked against the source rather than taken on trust.
• Reporting cadence, format and the metrics covered are agreed at the start of the engagement and set out in the applicable proposal or service agreement.
• Where a result is driven by a change we made, we say which change. Where the data is too thin to support a conclusion, we say that instead.
• Material events — a disapproval, a suspension, a billing failure, a tracking break — are raised as they arise, not saved for the next report.

When the engagement ends

1. 01Campaigns are left in an agreed state — paused, handed over running, or wound down on a schedule you have confirmed.
2. 02Account structure, tracking configuration, naming conventions and any active tests are documented so that whoever takes over is not starting from an archaeology exercise.
3. 03Working files, creative assets and credentials issued to us are returned or transferred as set out in the applicable service agreement.
4. 04Our access to your accounts and properties is removed. You may remove it yourself first; we do not treat that as a dispute.
5. 05Your data stays with you. Campaign history, performance data, conversion configuration and audiences live in your account and remain in your account. Nothing is deleted by us, and nothing is held back as leverage over an outstanding matter, which is dealt with on its own terms.

Short answers to the questions we are asked most often, in the words we would use if you asked us directly.

Are you Google?

No. MNF Infotech is an independent proprietorship registered in Surat, Gujarat, India. We are not Google, we do not work for Google, we are not authorised to speak for Google or any other platform, and we never contact anyone claiming otherwise. We manage advertising accounts on the platform on behalf of our clients, using the same publicly available tools any advertiser or agency uses.

Who owns the advertising account?

You do. The account is held under your business identity, and you hold the owning access. We hold management access granted by you, scoped to the work, for as long as the engagement runs. If an account had to be created during onboarding, it is created under your ownership and the owning credentials are handed to you.

Can you guarantee approval, or a particular result?

No, and we will not say otherwise. Approvals, verification outcomes, account status and enforcement decisions are made by the platform under its own published policies, and no agency controls them. Nor do we guarantee rankings, return on ad spend, install volumes, revenue or delivery dates. What we commit to is the work itself, done competently and reported honestly.

What happens if we leave?

You keep the account, the data and the configuration, because they were yours throughout. We remove our access, document the state of things and hand over. There is no lock-in mechanism in our arrangements — no account we hold hostage, no tracking you cannot move, and no requirement that you route future spend through us.

Can we see this in writing for our own records?

Yes. This page states our standard position, and the applicable proposal or service agreement records the specifics for your engagement. If your finance, legal or compliance team needs the relationship confirmed in a letter addressed to them, write to contact@mnfinfotech.com and we will provide it.