BUILD
Product engineering & technology
ADVERTISE
Digital advertising & media
Engineering, advertising and measurement are usually bought from three suppliers. We run all three.
All servicesThirteen capabilities across three business lines: product engineering, digital advertising and growth. Each can be engaged on its own; together they remove the hand-offs that usually cost the most.
Most suppliers sell from one of these lines and hand the other two to someone else: a development shop that does not advertise, an agency that cannot change the product, an analytics consultant who owns neither. The hand-overs are where requirements get lost and accountability disappears.
MNF Infotech runs all three. The person who defined a conversion event is reachable by the person spending against it, and both can change the application that produces it.
The applications, interfaces, services and infrastructure your business actually runs on — mobile, web, backend, cloud and the automation around them, built by the same people who will later measure and advertise them.
A working advertising practice: strategy, media planning, campaign management, creative testing and reporting across search, social, video and app platforms — run against your own conversion data rather than platform defaults.
The layer that keeps the other two honest. Event models, conversion tracking and attribution that make performance legible, and continuous optimisation of the product and the spend together rather than one at a time.
The applications, interfaces, services and infrastructure your business actually runs on — mobile, web, backend, cloud and the automation around them, built by the same people who will later measure and advertise them.
Native Android and iOS applications engineered for release: real architecture, instrumented from the first build, ready for store review.
Marketing sites, web applications, dashboards and customer portals built on a modern React stack with performance treated as a requirement.
The services behind the interface — API design, authentication, business logic, data access, integrations and the contracts that hold them together.
Environments, deployment pipelines, storage, serverless functions and monitoring, sized to the workload rather than to a diagram.
Practical automation of the work your team repeats — document handling, classification, reporting and LLM-assisted internal tools.
A working advertising practice: strategy, media planning, campaign management, creative testing and reporting across search, social, video and app platforms — run against your own conversion data rather than platform defaults.
Advertising run as a full discipline: strategy, media planning, campaign management, creative direction, measurement and reporting across every platform that matters to you.
Search, Performance Max, Display, YouTube and App campaigns managed inside accounts that stay under your ownership, with conversion tracking we can verify.
Facebook and Instagram advertising built on verified events and server-side signal, with creative treated as the main performance variable it actually is.
Installs are the cheap part. We build acquisition around in-app value — activation, retention and revenue signals fed back to the platforms.
Paid acquisition run as an engineering discipline: measurement first, structured testing, and budget moved on evidence.
The layer that keeps the other two honest. Event models, conversion tracking and attribution that make performance legible, and continuous optimisation of the product and the spend together rather than one at a time.
Event design, GA4 and Firebase implementation, BigQuery pipelines and reporting that make product and revenue behaviour legible.
The plumbing between what your product does and what an advertising platform can optimise toward — implemented, verified end to end, and documented.
Ongoing work across product, pipeline and campaign together — changing whichever of the three the evidence says is actually holding the outcome back.
Seven situations these capabilities exist for, and the honest first move for each. If yours is not on the list, describe it and we will tell you which of them it actually is.
| If this sounds familiar | Start here | Usually followed by |
|---|---|---|
| We have an idea and nothing built yet. | Mobile app development or Web development | Backend & API engineering, then Conversion tracking before launch |
| We need to advertise and do not know where to start. | Digital advertising agency | Conversion tracking first, then Google Ads or Meta Ads management |
| The product exists but we cannot tell what users do in it. | Data & analytics | Conversion tracking, then advertising once the signals are clean |
| Campaigns run but the numbers never reconcile. | Conversion tracking | Google Ads management or Meta Ads management |
| Installs are cheap and revenue is flat. | App user acquisition | Product optimisation for the activation path |
| It works, but it costs too much to run. | Cloud engineering | Backend & API engineering where the cost is in the code |
| The team spends its week on repetitive manual work. | AI & automation | Backend & API engineering to connect it to the real systems |
MNF Infotech provides digital advertising agency services to businesses promoting mobile apps, websites, products and services. That covers advertising strategy, media planning, campaign management, creative direction, conversion tracking, attribution, reporting, optimisation and scaling across search, social, video and app platforms.
Advertising accounts stay under your ownership and our access is scoped and removable. How that works is set out in full on the agency–client relationship page.
Describe the situation rather than the solution. We will come back with what we think the constraint is and which capability addresses it — including when the answer is that you do not need us yet.
Directcontact@mnfinfotech.com